The changing face of Kingston's property industry
By adam_leone | Tuesday, February 05, 2013, 14:36
With the country on the brink of a third recession, many more businesses are turning the Internet in a bid to cut costs.
Edward Gray, Cocoon Lettngs, Kingston
It appears that trend is also affecting how people buy and rent property.
Tenants are looking online to sites such as Gumtree to find a local deal.
However, one estate agent in Kingston has embraced this trend and decided to base the majority of his business online.
Edward Gray, who founded Cocoon Lettings has drifted away from the traditional 'shop window' approach to estate agency.
He's devised a model which could change the way landlords and tenants function.
Mr. Gray believes that by basing his business online, he can pass on savings he's made on axing the traditional office network back to the landlord in the form of lower fees.
Edward says: "We are now all part of an ipod generation."
"Retail consumers are benefiting from the online efficiency's of sites such as Amazon and iTunes, so why shouldn't homeowners benefit in the same way."
However, acknowledging the risk of being a faceless organisation, Cocoon Lettings has retained a local presence and amassed the attention of a number of local landlords who are looking for an alternative to traditional estate agency.
"People looking at properties are more informed than ever, they know how much properties went for, and we're coming in a lot later in the process."
Are you looking to let, buy or rent in Kingston upon Thames? If so, how useful have you found the Internet in comparison to an estate agent? Leave your comments below.